Sarah Jane Bond was so excited to be featured in the Desire Magazine June 2020 edition. Desire is the luxury lift out magazine for The Canberra Times, pictured here our Quatrefoil Eyelet baby blanket from our Winter 2020 Collection. So grateful to @buyfromthebush for their incredible support and for connecting so many amazing bush businesses with people in our great cities!


So excited to have Sarah Jane Bond featured in the 2020 March edition of Beyond The Bale.  

Beyond The Bale is AWI's & The Woolmark Company's Australian quarterly magazine for AWI shareholders, other wool levy payers and wool industry stakeholders. 

Sarah Jane Bond was featured in a double page spread (pages 16 & 17) with a separate article on our experience at #buyfromthebush on page 14.  

The online article can be found here: 


Buy From The Bush was created on 16th October, 2019 and began as an Instagram account showcasing the beautiful things available to buy from rural communities facing drought. The account called on city friends to look to the bush for their Christmas shopping and by so doing, invest in keeping rural communities alive through the drought. Seven weeks later it had over 130,000 followers and had increased rural postage figures by 40%. It seemed the city heard the call for help and as Slim Dusty would say provided a ‘flood of human kindness’ directed at small bush businesses. 

Buy From the Bush aims to connect bush businesses with city customers. It celebrates the creativity, productivity, innovation and resilience of rural communities.  It is proof that outcome-focused, community driven change can have a real impact. It is also evidence that urban and rural communities are connected, never more profoundly, than in times of crisis.*

'Sarah Jane Bond' was invited to attend the first ever #BFTB Pop-Up Market in Martin Place Thursday 12th December, 2019.

"Thank you to the people of Sydney for coming down to Martin Place yesterday to support #Buyfromthebush so very grateful to the buyfromthebush team and all those who contributed to making the event so fantastic. We did the bush proud with every store representing beautifully made and unique products. The response was overwhelming, I certainly didn’t expect to be interviewed twice for the ABC’s National live breakfast show which was tremendous. The drought is catastrophic, a remarkable opportunity to speak first hand with people in the city about what we are going through. The genuine love and support was incredible and brought me to tears as I left Sydney to come home."

"I wonder what my great grandmother ‘Sarah Jane Bond’ would say if she knew 80 years after knitting a baby blanket her name would be up in Martin Place in Sydney Australia!  I remember as a young child going back to visit Sarah’s house in Dubbo, my grandma Ruby sitting next to me in the car with tears in her eyes as the memories of her childhood came rushing back. In those days Martin Place may as well have been London. So grateful for the extraordinary life I’m living and hope my great grandmother together with my much loved Ma, are in heaven looking down with a smile. Both very conservative elegant women, frugal and hard working," said Vanessa Bell. 

ABC extract of interview at 01:31.


Vanessa Bell from Sarah Jane Bond featured in "Highlife" August / September Edition 2019.

"Brilliant to be featured in the 'Highlife', great to see local businesses raising the profile of Australian Merino wool.  Cool in summer, warm in winter, fire resistant and antibacterial; the natural thermo regulating properties and versatility of Merino wool is truly remarkable," she said.

"It's not everyday you make it into a magazine with your sister-in-law; we happen to be amazing friends and share the same love of Merino wool.  Special thanks to Rachael Cramp from 'It's a beautiful life photography' for her wonderful photographs.  My sister-in-law Kate Bell from Hello Ewe also a passionate grower sells 100% Australian Merino jumpers and vests for school and play."