Sarah Jane Bond was so excited to be featured in the Desire Magazine June 2020 edition. Desire is the luxury lift out magazine for The Canberra Times, pictured here our Quatrefoil Eyelet baby blanket from our Winter 2020 Collection. So grateful to @buyfromthebush for their incredible support and for connecting so many amazing bush businesses with people in our great cities!


So excited to have Sarah Jane Bond featured in the 2020 March edition of Beyond The Bale.  

Beyond The Bale is AWI's & The Woolmark Company's Australian quarterly magazine for AWI shareholders, other wool levy payers and wool industry stakeholders. 

Sarah Jane Bond was featured in a double page spread (pages 16 & 17) with a separate article on our experience at #buyfromthebush on page 14.  

The online article can be found here: 


Buy From The Bush was created on 16th October, 2019 and began as an Instagram account showcasing the beautiful things available to buy from rural communities facing drought. The account called on city friends to look to the bush for their Christmas shopping and by so doing, invest in keeping rural communities alive through the drought. Seven weeks later it had over 130,000 followers and had increased rural postage figures by 40%. It seemed the city heard the call for help and as Slim Dusty would say provided a ‘flood of human kindness’ directed at small bush businesses. 

Buy From the Bush aims to connect bush businesses with city customers. It celebrates the creativity, productivity, innovation and resilience of rural communities.  It is proof that outcome-focused, community driven change can have a real impact. It is also evidence that urban and rural communities are connected, never more profoundly, than in times of crisis.*

'Sarah Jane Bond' was invited to attend the first ever #BFTB Pop-Up Market in Martin Place Thursday 12th December, 2019.

"Thank you to the people of Sydney for coming down to Martin Place yesterday to support #Buyfromthebush so very grateful to the buyfromthebush team and all those who contributed to making the event so fantastic. We did the bush proud with every store representing beautifully made and unique products. The response was overwhelming, I certainly didn’t expect to be interviewed twice for the ABC’s National live breakfast show which was tremendous. The drought is catastrophic, a remarkable opportunity to speak first hand with people in the city about what we are going through. The genuine love and support was incredible and brought me to tears as I left Sydney to come home."

"I wonder what my great grandmother ‘Sarah Jane Bond’ would say if she knew 80 years after knitting a baby blanket her name would be up in Martin Place in Sydney Australia!  I remember as a young child going back to visit Sarah’s house in Dubbo, my grandma Ruby sitting next to me in the car with tears in her eyes as the memories of her childhood came rushing back. In those days Martin Place may as well have been London. So grateful for the extraordinary life I’m living and hope my great grandmother together with my much loved Ma, are in heaven looking down with a smile. Both very conservative elegant women, frugal and hard working," said Vanessa Bell. 

ABC extract of interview at 01:31.


Vanessa Bell from Sarah Jane Bond featured in "Highlife" August / September Edition 2019.

"Brilliant to be featured in the 'Highlife', great to see local businesses raising the profile of Australian Merino wool.  Cool in summer, warm in winter, fire resistant and antibacterial; the natural thermo regulating properties and versatility of Merino wool is truly remarkable," she said.

"It's not everyday you make it into a magazine with your sister-in-law; we happen to be amazing friends and share the same love of Merino wool.  Special thanks to Rachael Cramp from 'It's a beautiful life photography' for her wonderful photographs.  My sister-in-law Kate Bell from Hello Ewe also a passionate grower sells 100% Australian Merino jumpers and vests for school and play."




Vanessa Bell interviewed by Tim Fookes from the ABC’s NSW Country Hour on Monday 8thJuly 2019. 

If you would like to listen to the interview you can listen via the ABC’s episode

In terms of the interview grab, it is between 20:23 – 25:15 within the hour long broadcast.


GOULBURN POST Wednesday 12 June, 2019 By Neha Attre

It was about sharing ideas and connecting with other businesses at this month's Goulburn Connect.  

Guest sepaker Vanessa Bell from 'Sarah Jane Bond' spoke at length about her love for wool and the journey of her business which produces hand-knitted baby blankets from super fine Merino wool. 

"It's been really wonderful creating a brand that aligns with my life now," Mrs Bell said.  "I was looking for something to keep my son warm one night when my mother suggested a family heirloom which was a blanket knitted by my late great grandmother Sarah in 1940.  It was just what I was looking for.  Sarah's beautiful work was the inspiration for me to create these gorgeous baby blankets which are special heirlooms to be handed down to generations.  Even after so many years, it is still on my son Charlie's bed."  

She has named the company after her late great grandmother and her products are sold exclusively online.  

"It was a conscious business decision to sell the products only through an online platform as I want to maintain quality control, provide excellent customer service and connect with people all over the world," Mrs Bell said.  

She feels that the digital space can sometimes be over-whelming but learning how to use the various platforms can work to the advantage of business.  

"Digital storytelling is the most fantastic way of delivering your unique story to the world." she said.  

There were pitches from Jessica Day from OTTParty Supplies, Belinda Smith from F45 Training Goulburn and Ben Scroope from Yass Valley Building Certifiers.  


Vanessa Bell speaks at CWFS 2019 Conference

Vanessa Bell, Founder and Owner of Sarah Jane Bond was invited to be one of the speakers for the Central West Farming Systems 2019 triennial Conference held at Condobolin.  The event was held on 27 March focusing on Women and Youth in Agriculture with discussions directed to "Resilience and Renewal".

"It's an honour to be asked to be one of the speakers for the CWFS 2019 Conference at Condobolin. I think it’s important to raise the profile of women and youth in agriculture and to highlight the opportunities to link industry (in my case Fashion, Agriculture and Media). There is an incredible opportunity for people in regional and rural Australia to utilise the digital space to leverage their products to a global market place", said Vanessa Bell.  

The Conference was held at Condobolin Research & Advisory Station, with approximately 150 attendees.  Other speakers included Sussan Ley MP (The Hon), Pip Job, Ginny Stevens and Hamish Munro.  

Regional Development Australia Central West quoted: 

"Inspiring talk at CWFS Conference by Vanessa Bell of Sarah Jane Bond - a high end fine wool baby blanket business based in Goulburn. Vanessa is such a good example of skills being utilised in the bush, including - farmer, model, media company manager, mother, fashion company and entrepreneur!"

27th March, 2019

Sarah Jane Bond nominated for Women Creating Change Award

Sarah Jane Bond is so grateful to be nominated for the G.J. Gardner Homes Women Creating Change Award under the Regional Achievement & Community Awards.  Congratulations to all the other nominees and winners!  

22nd November, 2018